Source: AFP
August 5, 2007
Artificial scents are set to be pumped into British pubs to mask the smell of stale beer, sweat and other odours previously camouflaged by cigarette smoke, a newspaper reports.
Mitchells and Butlers, which runs about 2,000 pubs across Britain, is testing leather, freshly cut grass, and ocean breeze fragrances in its premises since a ban on smoking in enclosed public space began in England on July 1, The Sunday Times reports.
"Appetising food smells have increased but others are less attractive, such as stale food and beer, damp, sweat and body odour, drains and - how do you put this nicely - flatulence," senior marketing manager Oliver Devine was quoted as saying.
"We are considering trialling the smell of leather, which suggests luxury and indulgence and cut grass, which is clean and domestic," he said.
The newspaper says an "ozonic" fragrance mimicking the smell of sea breeze has been tried out in four M and B pubs in Edinburgh and Glasgow in Scotland.
