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GIRLS 8 NEW SEX TARGETS !!!!!!!!!!!!!!!!!

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GIRLS 8 NEW SEX TARGETS !!!!!!!!!!!!!!!!!

Postby Daanyeer » Tue Jan 24, 2006 2:36 pm

Source: www.sundaytimes.news.com.au
January 15, 2006 Author: By RYAN EMERY

.........."It's pursuing a vulnerability in the market because young girls are very easily influenced," she said.

"Self-esteem issues in young people are enormous at the moment."

GIRLS as young as eight are dressing provocatively and encouraging sexual predators because "sick" marketing is leading them to grow up too quickly.

Tweenies – eight to 12-year-olds – are wearing padded bras, make-up and, in some cases, racy underwear.

A survey by the Australian Childhood Foundation found more than 90 per cent of parents thought marketers were targeting their children too aggressively.

Doctors have reported 12-year-olds on the Pill and body-conscious six and seven-year-olds with anorexia.

The marketing push to the tweenies, including music videos, magazines, make-up and clothing, has been going for several years, and anecdotal evidence about overtly sexual youngsters is growing.

The Australian Childhood Foundation is calling for research to assess the impact of the marketing.

WA Community Development Minister Sheila McHale also wants research done on the effects of "sexualising" young girls.

"It not only causes a loss of childhood and gives our children the wrong ideas of body image, it increases the chance of predatory behaviour by men," she said.

Ms McHale has backed the call for a national study.

WA Family Association president John Barich said marketers who targeted the tweenies with images and products suited to an older audience were sick and were causing mental health problems for children.

He believed it was leading to more teenage pregnancies, sexual diseases and depression among children obsessed with their appearance.

"It's cruel, they (the marketers) don't pick up the bloody pieces," he said.

Childhood Foundation CEO Joe Tucci said the sexualising of tweenies was making it easier for pedophiles to prey on them.

"Sex offenders don't need encouragement to sexually abuse children, (but) what this kind of sexualisation of children does is make it easier for sex offenders to use manipulation . . . to coerce children into being victimised," he said.

"They convince children to believe that it's normal, that it's OK."

Dr Tucci scoffed at suggestions that the market was responding to demand because girls were maturing faster.

"I think that's a convenient excuse for them," he said.

"There's no reason for padded bras for seven or eight-year-olds."

A Target spokeswoman, which stocks such lines as Bratz polyester-filled bras, said the "bikini-style tops" were not padded, but lined for modesty because girls were maturing faster.

Bratz also makes a range of dolls, suitable for six to 12-year-olds, that have heavy eye make-up, pouting lips and bold lipstick.

A spokesman for the company said the dolls were "a fantasy concept that is more than appropriate for little girls".

"We've had no concerns expressed by consumers or consumer groups," he said.

Rosanna Capolingua, spokeswoman for the WA Medical Association, said girls were not maturing faster and the puberty age was still at 11 or 12.

"It's pursuing a vulnerability in the market because young girls are very easily influenced," she said.

"Self-esteem issues in young people are enormous at the moment."


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