In terms of regionally in Somalia the highest usage of mobile phone is South-Central with a whooping 79% followed by Puntland with a whooping 72% and the Somaliland with a low score of 56%.A nationally representative face-to-face survey of 2,000 Somalis aged 15 and older was conducted in January-February 2013 to better understand media usage habits. Researchers found the Somali media environment to be “unexpectedly sophisticated.” Levels of media use were higher than expected, due to the strong role of Somali diaspora and a lack of government regulation. In all, 72% of Somalis say they own a mobile phone (79% South-Central, 73% Puntland, 56% Somaliland).
82% of the population has used SMS messaging
55% have sent or received an email
47% have listened to the radio on a mobile device
34% have accessed the internet (a good number of Somali language sites helps)
29% interacted with social media (Facebook use is very widespread)
13% have watched mobile video
51% of those in Mogadishu go online at least weekly (35% in South-Central Somalia, 9% Somaliland, 3% Puntland)
There are other statistics on TV, Radio, Internet etc on Somalia: http://www.bbg.gov/wp-content/media/201 ... iefing.pdf
I was so shocked at how prominent phones actually were. Most would in fact use their phones to purchase almost every/any item other than small groceries. You would even find the elderly; two, three, six, laba nine four-ing the zaad account numbers.
