(CNN) -- A few weeks ago, an Arabic campaign exploded on Twitter. The Arabic hashtag -- #الراتب_مايكفي_الحاجة (loosely translated as "the salary does not meet my needs") -- reached 17 million tweets in the first two weeks.
At its height, it registered 1.2 million tweets a day, and was not only the most popular hashtag in Arabic, but the 16th most popular in any language.
Somewhat unexpectedly, the campaign, which hints at a financially aggrieved populace, comes out of one of the world's wealthiest nations: Saudi Arabia.
"There's a feeling among some people that I guess you could characterize as anger. Others are disappointed, some think it's a question of (the Saudi government's) priorities," says Fahad Nazer, a Saudi political analyst with JTG Inc.The anger he refers to is fueled by growing unemployment and frustration at government spending. Nazer notes that the campaign gained particular traction following the Saudi government's announcement that it would give financial aid to Egypt's military regime.
"The government is giving handouts to Egypt, Jordan and Tunisia, and using a third of the country's budget for this year to pay for the Riyadh metro. Meanwhile, Saudi's are paying most of their salary on rent, private schools, private hospitals -- because public ones aren't good -- while salaries have practically stayed the same," laments Manal Al Sharif, a Saudi activist who gained notoriety for posting video of herself driving on YouTube. She is also one of the country's most vocal tweeters.
"There's a long list of things that are wrong," she adds.
Unemployment is higher than one might suspect in the oil-rich nation. Though official figures are hard to come by, there are approximately 1.8 million Saudis enrolled with Hafiz -- the country's unemployment benefits program -- according to Adam Coogle, a Middle East researcher with Human Rights Watch.
Despite its popularity, the campaign has attracted critics who argue Saudis are already too reliant on their government. Nazer himself notes that the campaign risks oversimplifying what is actually a very complex issue.
Several factors, he argues, have fed unemployment, including a population explosion -- since the '70s, Saudi has grown from 6 million people to nearly 20 million, with an additional 10 million expats competing with nationals for jobs. Adding to the problem is the fact that in the past, many Saudis chose to study religion and languages -- areas for which there is little demand.
"It's a complex situation, as is true of any economy. People who try to trivialize or simplify it miss a lot of variables," says Nazer.
Regardless of where one stands on the issue, what's been particularly surprising is the willingness of Saudis -- who traditionally value cultural privacy -- to air their grievances in an international forum.
"It's true, we are a very private nation, and we don't want the rest of the world to know anything about us," admits Al Sharif. However, she says, it's a price many Saudis are willing to pay.
"Saudis are realizing that you can't isolate yourself from the rest of the world, because the only way we can communicate and read each other's views is through social media. It's our kind of parliament, where we can go and debate, and do things we can't do in the real world."
They have this Saudisation process, whereby if you don't hire X amount of Saudis, the government will refuse any visas for foreign workers that the company might need. On top of that, the Saudi depend a high incomes. It is a cluster fuck. There are so many companies, where the Saudi turn up after Dhuhur prayers for work. 
What's wrong with you mate?
You haven't seen shit yet.
